African Insight. Global Impact.
We deliver rigorous market intelligence from Nairobi to the world - turning on-the-ground data into decisions that travel
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OUR TRACK RECORD
Happy Clients
Projects
Countries Worked In
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About Us
Our Purpose
To illuminate Africa's markets with research that is as precise as it is practical - empowering organisations everywhere to create value, responsibly and sustainably
Collaborative Partnerships
We co-create studies with leading agencies and brands across sectors and continents, combining local field depth with global analytical breadth.
People at the Core
Every data point starts with a person. Our teams capture authentic consumer stories, turning human behaviour into insight that sparks growth.
Relentless Quality
From robust sampling to multilayer verification, we guard data integrity at each step - so you can act on findings with confidence
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COUNTRIES WE OPERATE IN
Our research hub is in Nairobi, Kenya with field partners acress the entire continent
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East Africa:
Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia West Africa:
Nigeria, Ghana, Senegal, Ivory Coast, Burkina Faso, Guinea-Bissau, Sierra-LeoneSouthern Africa:
South Africa, Zimbabwe, Angola, Mozambique, ZambiaCentral Africa:
Democratic Republic of Congo, Cameroon, Gabon, Equitorial GuineaNorth Africa:
Egypt, Algeria, TunisiaSouthern Africa:
South Africa, Zimbabwe, Angola, Mozambique, Zambia
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CHECK OUR SERVICES
We offer a full range of qualitative and quantitative methodologies through our in-house methodology and domain expertise. We use qualitative or quantitative methodologies based on both classical methods and leading-edge technology and tools like mobile, online, CAPI and CATI among others.
Market and Consumer Research
Our philosophy is that embedding deep market insights into consumer research provides fresh perspectives on survey data and drives more impactful growth recommendations.
Brand & Communication Research
Our philosophy is that embedding deep market insights into consumer research provides fresh perspectives on survey data and drives more impactful growth recommendations.
Market Intelligence
Our market intelligence blends real-time data with AI-driven analytics to deliver clear, actionable insights. Interactive dashboards and mobile alerts keep you ahead of trends, while expert reports turn complex data into strategic recommendations. This blend of cutting-edge technology and expert interpretation empowers businesses to anticipate change, optimize decisions, and maintain a competitive edge.
Customer Experience
The most effective marketing investment is a satisfied customer who enthusiastically recommends your business to friends and family—at no extra cost to you. Our CX solutions help you not only track the impression you create at every stage of the customer journey and also enhance operational excellence to deliver a great customer experience.
Digital Consumer Communities
Online community research has evolved from a novel approach into a vital resource for marketing insights professionals. It’s no longer just a channel for listening to and collecting customer feedback—its adoption has surged, and today many studies blend traditional and digital methods in a hybrid design.
However, merely accessing customer communities isn’t enough. The real advantage comes from leveraging these platforms to transform your customers into strategic assets—using the insights to set priorities, drive meaningful change, and ultimately unlock new value.
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Get in Touch - Let's talk research
Ready to explore Africa's opportunities? Reach out - we respond within one business day
Address
Mercantile House, Koinange Street, Nairobi. Kenya
Call Us
+254 115 746 727
Email Us
info@ask.africa